Now that we have an idea showing how people buy WATER FLORIDA Green (US) 210 ml ORIGINAL Export, we need to select the right keywords that are appropriate for distinct stages. Generic keywords that mention products without certain brands, like "free shipping", are appropriate for customers in the analysis stage. Such people are commonly gathering information about running shoes, observing what the important features happen to be, and what brands can be found. People normally search for least a few times before they decide on a product, so a product promoter is unlikely to make significant sales from this keyword. These customers are not yet ready to buy. In order to be most successful as Internet marketers, it is extremely useful to understand how people buy online. The client buying cycle gives all of us guidance on aiming for appropriate keywords.
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